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The Ratio Real Estate

The Ratio Real Estate, a dynamic real estate agency known for its innovative approach to property sales and purchases, sought to amplify its market presence and drive higher engagement with potential clients. With the aim of enhancing visibility and lead generation in a competitive market, The Ratio Real Estate engaged our services for expert management of PPC and paid social media advertising campaigns.

  • Services Provided

    PPC Campaign Management, Paid Social Media Advertising

The Strategy
01 // Business Goal

The Goal

  • Boost Property Listings Visibility: Significantly increase the visibility of property listings to attract potential buyers and sellers.
  • Enhance Lead Generation: Drive a substantial increase in lead generation through targeted PPC and paid social media strategies.
  • Optimize Ad Spend: Achieve an efficient allocation of ad spend, maximizing ROI across PPC and social media platforms.
  • Quantify Campaign Success: Provide detailed analytics and reporting to measure the impact of advertising efforts on lead generation and sales.
02 // Strategy

The Solution

1. Comprehensive PPC Campaigns: Deployed targeted PPC campaigns on Google Ads, focusing on high-intent keywords related to buying, selling, and leasing properties, designed to capture the attention of prospective clients at the moment they’re searching.

2. Strategic Paid Social Media Advertising: Launched engaging paid social media campaigns across platforms such as Facebook and Instagram, utilizing demographic targeting and compelling visuals of listings to spark interest and encourage inquiries.

3. Ad Spend Optimization: Carefully managed ad spend to target the most effective channels and times, ensuring maximum visibility and engagement with a focus on ROI.

4. Detailed Performance Monitoring: Implemented robust analytics tools to track campaign performance, lead quality, and conversion rates, providing The Ratio Real Estate with actionable insights and clear metrics on advertising effectiveness.

03 // Statistics

The Results

  • Increased Listing Exposure: Achieved an 80% increase in online visibility for property listings within the first quarter, leading to higher engagement rates.
  • Surge in Qualified Leads: Generated a 50% uptick in qualified leads from potential buyers and sellers, directly attributable to the PPC and paid social strategies.
  • Ad Spend Efficiency: Demonstrated a 30% improvement in ad spend efficiency, optimizing the allocation of budget towards high-performing campaigns and channels.
  • Clear Measurement of Success: Provided comprehensive reporting that showed a direct correlation between the advertising efforts and an increase in sales inquiries and closed deals, evidencing a significant return on investment.

Our collaboration with Trybe PPC has transformed our digital marketing strategy and propelled The Ratio Real Estate to new heights of market engagement and lead generation. The expert management of our PPC and paid social campaigns has not only increased the visibility of our listings but also significantly enhanced our lead quality and sales conversions. The detailed reporting and analytics have been invaluable in measuring our success and guiding our future marketing investments. We’re thrilled with the results and the strategic partnership we’ve developed with Trybe PPC.

David O. CEO, The Ratio Real Estate


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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!