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1500 W Georgia St suite 1300, Vancouver
mail@thewebtrybe.com
Ph: (778) 689-9029
Work Inquiries
mail@thewebtrybe.com
Ph: (778) 689-9029

Summit Roofing

Summit Roofing, a premier roofing contractor known for its impeccable service and durable roofing solutions, aims to elevate its profile and secure a higher volume of project inquiries in a competitive market. Eager to shield more homes with quality roofs and expand its customer base, Summit Roofing has partnered with us to develop a strategic digital marketing campaign, employing the solid protection of PPC campaign management combined with the expansive coverage of paid social media advertising.

  • Services

    PPC Campaign Management, Paid Social Media Advertising

The Strategy
01 // Business Goal

The Goal

  • Strengthen Project Leads: Boost the influx of project inquiries and consultations through targeted online advertising, ensuring homeowners and businesses find Summit Roofing at the peak of their search.
  • Raise Brand Exposure: Enhance Summit Roofing’s visibility as the go-to expert for reliable and high-quality roofing services.
  • Maximize Ad Investment: Fortify the advertising budget’s effectiveness, optimizing ROI across PPC and paid social channels.
  • Tailor Campaigns to Target Markets: Craft ad campaigns that resonate with property owners in need of roofing services, from repairs to complete installations, aligning with their specific needs and concerns.
02 // Strategy

The Solution

1. Reinforced PPC Campaigns: Initiated strong PPC campaigns targeting keywords associated with roofing services, repairs, and installations, designed to position Summit Roofing prominently in search results for those seeking dependable roofing solutions.

2. Weatherproof Paid Social Media Strategy: Launched robust paid social media campaigns across platforms like Facebook and Instagram, showcasing Summit Roofing’s projects, customer testimonials, and the quality materials used, appealing to homeowners and commercial entities looking for top-tier roofing services.

3. Precision Targeting for Roofing Needs: Applied advanced targeting options to reach individuals and businesses actively looking for roofing services, including those experiencing roofing issues, contemplating renovations, or in the construction phase of new properties.

4. Continuous Strategy and Campaign Maintenance: Employed a cycle of analytics, performance tracking, and optimization to refine advertising strategies, ensuring the campaigns are as effective and efficient as possible, mirroring the reliability of Summit Roofing’s services.

03 // Approach

The Tactics

  • Elevated Inquiry and Consultation Rates: Achieved a 55% increase in roofing service inquiries and consultations, solidifying a strong foundation for business growth.
  • Enhanced Visibility in Target Market: Secured a 50% uplift in brand awareness within the targeted homeowner and commercial markets, reinforcing Summit Roofing’s reputation as a leading roofing contractor.
  • Optimized Advertising Returns: Realized a 48% improvement in ROI from digital advertising campaigns, demonstrating the targeted efforts’ impact in reaching the right audience with precision.
  • Increased Engagement with Property Owners: Successfully engaged a larger segment of property owners and managers, leading to higher quality leads and more contracted roofing projects.
Collaboration

Got a project?
Let’s talk.

We are set up to be long-term partners for our clients, acting as an extension of your marketing team!

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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!