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Split Bean

Split Bean, an artisan coffee e-commerce shop, endeavours to share its passion for premium coffee blends and single-origin coffees with enthusiasts across the globe. In an effort to elevate its online sales and expand its digital footprint, Split Bean sought to harness the power of Google Shopping campaigns and targeted paid social media advertising to connect with coffee lovers, promote its unique offerings, and drive conversions.

  • Services

    Google Shopping Campaign Management, Paid Social Media Advertising

The Strategy
01 // Business Goal

The Goal

  • Increase Online Sales: Significantly boost e-commerce sales through strategic digital advertising on Google Shopping and social media platforms.
  • Enhance Brand Recognition: Elevate Split Bean’s brand presence and engage with a broader audience of coffee enthusiasts.
  • Optimize Ad Spend Efficiency: Maximize the efficiency of advertising spend, achieving a high return on ad investment.
  • Leverage Targeted Advertising: Utilize targeted advertising to reach potential customers based on their interests, behaviors, and search intent related to coffee.
02 // Strategy

The Solution

1. Google Shopping Campaigns: Launched optimized Google Shopping campaigns to prominently feature Split Bean’s coffee products in search results, carefully curating product feeds and bids to attract and convert shoppers looking for high-quality coffee online.

2. Paid Social Media Strategy: Implemented targeted paid social media campaigns across Facebook, Instagram, and Twitter, using compelling visuals and engaging copy to showcase the unique qualities of Split Bean’s coffee, special offers, and the story behind their brand.

3. Audience Segmentation and Targeting: Applied detailed audience segmentation and targeting on both Google Shopping and social media platforms to reach coffee enthusiasts with a high propensity to purchase, based on their browsing and purchasing behavior.

4. Continuous Campaign Optimization: Employed ongoing analytics and performance tracking to refine ad creatives, targeting strategies, and bid adjustments, ensuring optimal performance and ROI of all advertising efforts.

03 // Statistics

The Results

  • Substantial Increase in E-Commerce Sales: Achieved an 80% increase in online sales within the first quarter, significantly surpassing initial sales targets.
  • Broadened Brand Visibility: Marked a 60% increase in brand visibility and engagement across digital platforms, introducing Split Bean to a wider audience of coffee lovers.
  • Higher Advertising ROI: Realized a 50% improvement in advertising ROI, attributed to precise targeting, efficient ad spend, and high-conversion ad creatives.
  • Targeted Reach Success: Through targeted advertising efforts, successfully connected with and converted a significant number of coffee enthusiasts into loyal customers.

Working with Trybe PPC has revolutionized our approach to online sales and digital marketing. Their strategic implementation of Google Shopping and paid social campaigns has not only dramatically increased our sales but also significantly enhanced our brand’s visibility among coffee lovers. The targeted advertising and continuous optimization of our campaigns have been instrumental in our success, allowing us to achieve an outstanding ROI and connect with our ideal customers. We’re excited to continue this journey and see where their expertise will take us next.

Founder, Split Bean


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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!