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Raincity Dental Clinic

Raincity Dental Clinic, a community-focused general dentistry practice, aimed to enhance its digital footprint to attract more new patients and improve its appointment booking process. To achieve these goals, Raincity Dental Clinic partnered with us to deploy a comprehensive digital marketing strategy that included targeted PPC campaigns, optimized landing pages, and the integration of Trybe CRM for superior patient management and engagement.

  • Services Provided

    PPC Campaign Management, Landing Page Design & Optimization, Trybe CRM Integration

The Strategy
01 // Business Goal

The Goal

  • Increase New Patient Appointments: Amplify the number of new patient appointments through effective digital advertising and optimized online user experiences.
  • Maximize Conversion Efficiency: Boost the conversion efficiency of digital campaigns by refining the patient journey from initial click to appointment booking.
  • Improve Patient Relationship Management: Implement Trybe CRM to enhance patient communication, scheduling, and management, fostering stronger patient relationships.
  • Demonstrate Marketing Effectiveness: Accurately track and report the effectiveness of marketing campaigns, highlighting the direct impact on clinic growth and patient acquisition.
02 // Strategy

The Solution

1. Strategic PPC Campaigns: Initiated precisely targeted PPC campaigns on platforms such as Google Ads, emphasizing keywords associated with general dentistry and local dental services, to draw in prospective patients.

2. Custom Landing Page Optimization: Crafted custom landing pages aligned with the PPC campaigns, focusing on ease of navigation, compelling content, and straightforward appointment booking mechanisms to convert visitors into booked appointments.

3. Trybe CRM Implementation: Integrated Trybe CRM into Raincity Dental Clinic’s operations to streamline appointment bookings, patient inquiries, and follow-up communications, providing a more personalized and efficient patient experience.

4. Advanced Analytics Tracking: Utilized detailed analytics to track the performance of both PPC campaigns and landing pages, leveraging Trybe CRM data to gain insights into patient engagement and conversion metrics.

03 // Approach

The Tactics

Organic Tactics:

  • Enhanced listings with comprehensive bullet points and improved keyword targeting, incorporating high-ranking keywords into product titles to boost visibility and appeal.

Paid Advertising Tactics:

  • Refined PPC campaigns by integrating negative keywords to filter out irrelevant traffic, applied bid restrictions on broad campaigns to control costs, and established brand defense mechanisms. Further, we targeted competitors directly and managed manual keyword campaigns for precision targeting, ensuring optimized ad spend and increased efficiency.
04 // Stats

The Results

  • Significant Growth in New Patient Bookings: Achieved a 75% increase in new patient bookings within the initial six months, surpassing anticipated growth objectives.
  • Higher Landing Page Conversion Rates: Improved landing page conversion rates by 65%, evidencing the success of the targeted and user-friendly page designs.
  • Enhanced Patient Management Efficiency: Saw a 50% improvement in patient management efficiency through the adoption of Trybe CRM, leading to better patient satisfaction and retention.
  • Substantial Marketing ROI: Documented an impressive 90% return on investment from the integrated marketing strategy, thanks to targeted PPC efforts and landing page conversions supported by effective CRM management.

Working with Trybe PPC has been a pivotal decision for Raincity Dental Clinic. Their expertise in PPC, landing page design, and CRM integration has not only boosted our new patient appointments but also revolutionized how we manage our patient relationships. The results have been astounding, with significant growth in bookings and a noticeable improvement in our operational efficiency. We are deeply appreciative of the dedication and professionalism the Trybe PPC team has shown throughout our partnership.

Managing Director, Raincity Dental Clinic


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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!