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Primero Capital

Primero Capital, a leading financial services firm known for its innovative investment solutions and client-centric approach, sought to enhance its digital presence and attract more qualified leads through targeted online advertising. To achieve these goals, Primero Capital engaged our services to implement a comprehensive PPC campaign strategy, aimed at connecting with potential clients searching for reliable and forward-thinking financial services online.

  • Services Provided

    PPC Campaign Management

The Strategy
01 // Business Goal

The Goal

  • Drive Qualified Lead Generation: Significantly increase the number of qualified leads through targeted PPC advertising on search engines.
  • Enhance Online Visibility: Elevate Primero Capital’s visibility in search engine results, positioning it as a leading choice for financial services.
  • Optimize Ad Spend: Ensure efficient use of the advertising budget to maximize return on investment and cost per acquisition.
  • Tailor Messaging for Target Audiences: Develop compelling ad copy that resonates with specific target audiences, including investors, individuals seeking financial planning, and businesses looking for financial advisory services.
02 // Strategy

The Solution

1. Targeted Keyword Strategy: Crafted a targeted keyword strategy focusing on high-intent search terms related to financial services, investment solutions, and financial planning, to attract individuals and businesses actively seeking financial guidance.

2. Custom Ad Copy Creation: Developed engaging and persuasive ad copy tailored to address the needs and interests of Primero Capital’s target audiences, highlighting the firm’s expertise, services, and unique value propositions.

3. Strategic Bid Management: Implemented strategic bid management to ensure Primero Capital’s ads appear in prominent positions for relevant searches, optimizing for both visibility and cost-effectiveness.

4. Continuous Performance Optimization: Utilized advanced analytics and conversion tracking to continuously monitor and refine PPC campaigns, adjusting strategies based on performance data to improve lead quality and ROI.

03 // Statistics

The Results

  • Increased Lead Generation: Achieved a 40% increase in qualified lead generation within the first three months, significantly exceeding initial projections.
  • Elevated Online Presence: Marked a 50% improvement in online visibility for targeted financial service keywords, enhancing Primero Capital’s search engine positioning.
  • Improved Ad Spend Efficiency: Realized a 30% increase in advertising efficiency, optimizing the cost per lead and maximizing the overall ROI of the PPC campaigns.
  • Targeted Audience Engagement: Successfully engaged targeted audiences with tailored messaging, resulting in higher click-through rates and conversion rates from ad campaigns.

Engaging with Trybe PPC to manage our PPC campaigns has been a pivotal move for Primero Capital. Their strategic approach and deep understanding of the financial services landscape have brought about a significant increase in our lead generation efforts, with a notable improvement in both the quantity and quality of leads. The enhanced visibility and efficiency of our advertising spend have positioned us strongly in a competitive market. We are thoroughly impressed with the results and look forward to our continued partnership.

Ross P., Owner.


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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!