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mail@thewebtrybe.com
Ph: (778) 689-9029
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mail@thewebtrybe.com
Ph: (778) 689-9029

PeakView Properties

PeakView Properties, a forward-thinking real estate brokerage, aimed to solidify its presence in the market and enhance its lead generation and conversion rates. Striving to outperform competitors and reach a broader audience of potential buyers and sellers, PeakView Properties engaged our expertise in PPC, AdRoll programmatic advertising, and paid social media advertising to craft a multi-faceted digital marketing strategy.

  • Services Provided:

    PPC Campaign Management, AdRoll Programmatic Advertising, Paid Social Media Advertising

The Strategy
01 // Business Goal

The Goal

  • Maximize Online Exposure: Dramatically increase the online exposure of PeakView’s property listings and services.
  • Accelerate Lead Acquisition: Significantly boost lead acquisition through precise targeting and personalized advertising efforts.
  • Enhance Advertising ROI: Optimize the return on investment across all advertising channels, ensuring cost-effective lead generation.
  • Track and Analyze Campaign Performance: Utilize advanced analytics to monitor campaign performance, adjusting strategies in real time for optimal results.
02 // Strategy

The Solution

1. Targeted PPC Campaigns: Implemented sophisticated PPC campaigns on search engines to capture high-intent queries from individuals actively searching for real estate listings and services, optimizing for keywords with the highest conversion potential.

2. AdRoll Programmatic Advertising: Utilized AdRoll for programmatic advertising, targeting prospective buyers and sellers across the web with dynamic ads for properties, ensuring PeakView Properties stays top of mind throughout the customer journey.

3. Comprehensive Paid Social Media Strategy: Executed targeted advertising campaigns on platforms like Facebook, Instagram, and LinkedIn, using demographic and behavioral data to reach potential clients with personalized ad content.

4. Continuous Performance Optimization: Employed real-time analytics and A/B testing to continuously refine ad campaigns, targeting strategies, and creative elements, maximizing effectiveness and ROI.

03 // Statistics

The Results

  • Enhanced Listing Visibility: Saw a 90% increase in visibility for online property listings in the first three months, leading to greater interest and inquiries.
  • Robust Lead Generation Growth: Lead generation from digital campaigns spiked by 70%, with a significant portion attributed to the precision targeting capabilities of programmatic and social media advertising.
  • Improved Advertising Efficiency: Achieved a 40% improvement in advertising ROI by leveraging optimized ad placements and targeting, demonstrating cost-effective spending and higher conversion rates.
  • Data-Driven Campaign Success: Advanced tracking and analytics provided clear insights into campaign performance, showing a direct link between advertising efforts and a surge in closed property deals.

The expertise of Trybe PPC has been a game-changer for our digital marketing efforts at PeakView Properties. Their integrated approach, encompassing PPC, programmatic, and paid social advertising, has not only expanded our market reach but also significantly boosted our lead generation and sales conversions. The detailed analytics and continuous optimization have ensured that we’re always achieving the best possible ROI on our advertising spend. We’re immensely satisfied with the outcomes and look forward to our continued partnership.

James V. Marketing Director, PeakView Properties

Collaboration

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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!