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mail@thewebtrybe.com
Ph: (778) 689-9029

Mocho Gold

Mocho Gold, an exquisite specialty tea e-commerce brand, offers a curated selection of premium teas sourced from the finest estates worldwide. Aiming to steep a strong digital presence and brew increased online sales, Mocho Gold partnered with us to infuse their marketing strategy with targeted Google Shopping campaigns and aromatic paid social media advertising, designed to captivate tea enthusiasts and connoisseurs alike.

  • Services

    Google Shopping Campaign Management, Paid Social Media Advertising

The Strategy
01 // Business Goal

The Goal

  • Stimulate Online Sales: Drive a significant increase in online sales through targeted digital marketing efforts.
  • Enhance Brand Visibility: Elevate Mocho Gold’s brand presence, connecting with tea lovers on their preferred digital platforms.
  • Maximize Ad Spend Efficiency: Optimize ad expenditure to ensure a robust return on investment across digital channels.
  • Engage a Community of Tea Lovers: Create engaging ad content that resonates with the tastes and preferences of tea enthusiasts, encouraging exploration and purchase.
02 // Strategy

The Solution

1. Optimized Google Shopping Campaigns: Crafted and managed Google Shopping campaigns tailored to highlight Mocho Gold’s premium tea offerings, ensuring high visibility among shoppers searching for specialty tea products online.

2. Aromatic Paid Social Media Advertising: Deployed engaging paid social media campaigns across Facebook, Instagram, and Pinterest, using visually appealing ad creatives and compelling copy that narrates the unique story and quality of Mocho Gold’s teas, appealing directly to the senses of a targeted audience.

3. Precise Audience Targeting: Leveraged advanced targeting options to reach specific segments of tea enthusiasts, including those with interests in organic, specialty, and artisanal teas, ensuring ads reach the most relevant and interested audiences.

4. Continuous Campaign Refinement: Employed a data-driven approach to continuously analyze and refine ad campaigns, utilizing insights from performance metrics to enhance ad effectiveness, targeting precision, and ROI.

04 // Statistics

The Results

  • Robust Increase in E-Commerce Sales: Achieved a remarkable 70% increase in e-commerce sales within the first quarter, surpassing initial goals.
  • Broadened Brand Awareness: Saw a 60% uplift in brand awareness and digital engagement, effectively expanding Mocho Gold’s reach among tea lovers and specialty tea communities.
  • Enhanced Ad Spend ROI: Realized a 50% enhancement in advertising ROI, driven by targeted campaign strategies and efficient budget allocation.
  • Heightened Customer Engagement: Cultivated deeper engagement and interest in Mocho Gold’s tea selection, as evidenced by increased social media interactions and higher average order values.
Collaboration

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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!

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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!