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Ph: (778) 689-9029

Airdrie Medspa

Airdrie MedSpa, a premier medical spa offering a wide range of aesthetic treatments and wellness services, sought to attract new guests and increase bookings through targeted digital marketing efforts. Recognizing the need to reach potential clients actively searching for high-quality medspa services, Airdrie MedSpa partnered with us to launch a strategic PPC campaign focused on driving new guest acquisition.

  • Client

    Airdrie MedSpa

  • Industry

    Healthcare & Beauty - Medical Spa

  • Services Provided

    PPC Campaign Management

The Strategy
01 // Business Goal

The Goal

  • Attract New Guests: Drive new guest acquisition by increasing Airdrie MedSpa’s visibility to potential clients searching for medspa services.
  • Optimize PPC Efficiency: Ensure the PPC campaign is cost-effective, targeting high-intent keywords to maximize return on ad spend (ROAS).
  • Enhance Online Bookings: Increase the number of online bookings through targeted ads that lead potential guests directly to a streamlined booking process.
  • Build Brand Awareness: Elevate Airdrie MedSpa’s brand presence in the local and regional market, establishing it as the go-to destination for aesthetic and wellness needs.
02 // Strategy

The Solution

1. Targeted PPC Campaign Management: Implemented a comprehensive PPC strategy on Google Ads and Bing, focusing on keywords related to medspa services that potential new guests are likely to search for, ensuring ads are seen by a highly targeted audience.

2. Conversion-Focused Ad Creation: Crafted compelling ad copy highlighting Airdrie MedSpa’s unique offerings and promotions, designed to attract and convert individuals seeking medspa treatments into new guests.

3. Strategic Budget Allocation: Optimized the ad spend to target peak search times and high-intent keywords, maximizing visibility and ROI during critical booking periods.

4. Analytics and Performance Tracking: Utilized advanced tracking and analytics to monitor campaign performance, enabling ongoing optimization to continually improve guest acquisition rates.

03 // Statistics

The Results

  • Increased New Guest Bookings: Achieved a significant increase in new guest bookings, directly attributed to the targeted PPC campaign.
  • Higher Click-Through Rates (CTR): Elevated CTRs, indicating that the ads resonated well with the target audience and successfully captured their interest.
  • Improved ROAS: Demonstrated a substantial improvement in return on ad spend, with more efficient use of the budget leading to higher conversions.
  • Enhanced Brand Visibility: Boosted Airdrie MedSpa’s online presence, resulting in increased brand awareness in the local community and beyond.

The targeted PPC campaign managed by Trybe PPC has been a game-changer for Airdrie MedSpa. We’ve seen a remarkable increase in new guest bookings and our brand has gained significant visibility. Their expertise in crafting and managing our ads has not only attracted more clients but has also provided an exceptional return on our investment. We’re thrilled with the results and the positive impact on our business.

Travis Adrie., Owner.

Collaboration

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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!