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1500 W Georgia St suite 1300, Vancouver
mail@thewebtrybe.com
Ph: (778) 689-9029
Work Inquiries
mail@thewebtrybe.com
Ph: (778) 689-9029

AA Associates

AA Associates, a premier provider of luxury aromatherapy and wellness products, is dedicated to enhancing the well-being of its customers through the power of essential oils and natural ingredients. With the goal of increasing online visibility, driving sales, and expanding its customer base, AA Associates embarked on a partnership with us to leverage targeted Google Shopping campaigns and dynamic paid social media advertising strategies.

  • Strategy

    PPC Strategy, Paid Social

  • Services

    Google Shopping Campaign Management, Paid Social Media Advertising

The Strategy
01 // Business Goal

The Goal

  • Boost E-Commerce Sales: Elevate online sales by effectively showcasing AA Associates’ product range to interested buyers through digital advertising.
  • Expand Customer Reach: Broaden AA Associates’ reach to wellness-focused consumers and aromatherapy enthusiasts on digital platforms.
  • Achieve Efficient Ad Spending: Optimize advertising expenditure to ensure maximum return on investment across all campaigns.
  • Cultivate Brand Engagement: Engage potential and existing customers with compelling ad content that highlights the benefits and uniqueness of AA Associates’ products.
02 // Strategy

The Solution

  • Boost E-Commerce Sales: Elevate online sales by effectively showcasing AA Associates’ product range to interested buyers through digital advertising.
  • Expand Customer Reach: Broaden AA Associates’ reach to wellness-focused consumers and aromatherapy enthusiasts on digital platforms.
  • Achieve Efficient Ad Spending: Optimize advertising expenditure to ensure maximum return on investment across all campaigns.
  • Cultivate Brand Engagement: Engage potential and existing customers with compelling ad content that highlights the benefits and uniqueness of AA Associates’ products.
03 // Approach

The Tactics

Organic Tactics:

  • Enhanced listings with comprehensive bullet points and improved keyword targeting, incorporating high-ranking keywords into product titles to boost visibility and appeal.

Paid Advertising Tactics:

  • Refined PPC campaigns by integrating negative keywords to filter out irrelevant traffic, applied bid restrictions on broad campaigns to control costs, and established brand defense mechanisms. Further, we targeted competitors directly and managed manual keyword campaigns for precision targeting, ensuring optimized ad spend and increased efficiency.
04 // Statistics

The Results

  • Significant Sales Growth: Recorded a 65% growth in e-commerce sales over the first six months, far exceeding initial expectations.
  • Enhanced Brand Awareness: Achieved a 55% increase in brand awareness and digital engagement, successfully attracting a larger audience of wellness enthusiasts.
  • Optimized Advertising ROI: Demonstrated a 45% improvement in ROI from digital advertising efforts, attributed to precise targeting and effective ad creatives.
  • Effective Customer Engagement: Fostered deeper customer engagement and interest in aromatherapy products, reflected in higher website traffic and extended session durations.
Collaboration

Got a project?
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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!

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We are set up to be long-term partners for our clients, acting as an extension of your marketing team!